Mineral makeup is made from crushed minerals, high on pigment, and containing no chemicals, fillers or dyes. It is also naturally hypoallergenic and it doesn’t clog pores, making it suitable for most skin types. Mineral makeup has no talc content, which makes it easier for the skin to retain essential moisture. Additionally, key ingredients of mineral makeup, such as titanium dioxide and zinc oxide also provide natural UV protection. All these benefits make the use of mineral powder in cosmetics extremely popular now.

The concept of a natural, pure, and effective makeup that is also good for the skin, has proven irresistible; and what began as a small infomercial venture by pioneer Bare Escentuals, has exploded into a cosmetics phenomenon that has taken the world by storm. Today, brands like L’Oreal, Neutrogena, Revlon, Maybelline, AVON, MAC, Jane Iredale, Bloom (and many others) have jumped in on the mineral bandwagon, as clearly evidenced by the large number of mineral-based makeup lines from these brands popping up in droves on the cosmetic counters.

For those who want to try it out, Bare Escentuals offers a great kit with everything you need to get started on mineral makeup. The Bare Escentuals Get Started Kit: contains several shades of mineral foundation, a makeup primer, finishing mineral powder, all over face color, a set of aplication brushes, as well as a bonus How-to DVD with application tips and look ideas.
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