“Hello 24-hour party people! When it comes to life in the big city, Richie Rich and Traver Rains know what time it is! Manhattan’s most counter-culture couturiers and red carpet renegades create a world of demented drama for lips, eyes, and all over glitter that you practically paint-by-numbers. Two ways to wear it…Good girl by day-Shine and rise! Or bad girl by night-sparkle like a superstar!”
And with that sassy intro, MAC unveils it’s limited-edition makeup line, a brilliant collaboration between the popular beauty brand, and Heatherette, a design house famous for its up edgy club looks. Run by Traver Rains and Richie Rich, Heatherette’s designs were first sold at the boutique of Sex and the City stylist Patricia Fields. Its stylish a-list patrons now include Gwen Stefani and Pink.
The makeup line, dubbed the Heatherette Collection includes favorites from MAC (traditional lipstick, Lip gloss, Dual-edged pencils, Nail Lacquer, Beauty Powder, etc) in bold, bright and funky colors. There are Barbie-doll pinks for the lips, Dollar-green for the nails, glitter-laden pigments in disco hues; shades that call to mind the late 1980’s/early 1990’s New York club scene. Further proof of this collection’s playful 80’s vibe? Eyeshadow palettes in shapes reminiscent of cassette tapes.
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